Unity Rd. Expands to the East Coast, Embracing the Local Cannabis Culture

Bridging the Gap Across America’s Communities

Nothing’s growing quite like cannabis. From the East Coast to the West Coast and everywhere in between, local communities are embracing fresh access and new dispensaries as states welcome medicinal cannabis, adult-use access, or both.

At Unity Rd, we are thrilled to be expanding our presence to the East Coast and tapping into the exciting new cannabis market in New Jersey. It's an incredible opportunity for us to bring our unique approach to creating a unified retail experience to this vibrant region. We can't wait to immerse ourselves in the local culture and provide cannabis enthusiasts with an unparalleled journey.

Our upcoming dispensary, located at 441 Elizabeth Ave Suite 11 in Somerset, NJ, is set to become a haven for cannabis enthusiasts and newcomers alike. While we haven't opened our doors just yet, our team of local experts is already hard at work, ensuring that clients receive an authentic and personalized experience, no matter what their needs are.

The thoughtfully assembled team at our New Jersey cannabis dispensary are long-time residents of the area, who understand the importance of creating a space that reflects the needs and values of the people they serve.

Expanding to the East Coast holds a special significance for us. Each market brings its own unique dynamics, and we are committed to embracing the local experience in every cultural hub we enter. From our deep roots in the heritage cannabis market of Colorado to our involvement in the growing medical scene in South Dakota, we have learned how to tap into each local scene and deliver an experience that resonates. Now, as we venture into the brand-new recreational market in New Jersey, we are excited to rise to the occasion and serve this diverse and dynamic region.

Social equity is not a mere buzzword—it’s a mission we’re determined to fulfill. Together with my team, I believe we can make a significant impact.
— Dionte Brooks-Adam, Unity Rd. Frankin-Somerset GM

Dionté Brooks-Adams, the General Manager of Unity Rd. Franklin-Somerset, NJ, expressed his enthusiasm for the mission, saying, "I have a diverse cannabis background spanning five years across cultivation, dispensaries, and corporate roles in both New Jersey and Pennsylvania. Now, as part of Unity Rd. Franklin-Somerset, NJ team, I see the incredible opportunity ahead. I wholeheartedly share the brand's values, especially their dedication to local small businesses and the communities they serve. Having personally witnessed the struggles faced by my community, I am committed to creating opportunities for people of color. Social equity is not a mere buzzword—it's a mission we're determined to fulfill. Together with my team, I believe we can make a significant impact."

Unity Rd's expansion into New Jersey is a pivotal moment for our brand. We are committed to creating a unified and inclusive retail experience that uplifts the diverse voices and entrepreneurs in the cannabis industry. By fostering partnerships with local small businesses and engaging with the community, we aim to build a strong foundation that benefits everyone involved.

To our friends in the Tri-state area, we are excited to announce that our recreational dispensary in New Jersey is coming soon. Get ready for a new era in cannabis retail as we bring our innovative approach, dedication to social equity, and unwavering commitment to the communities that welcome us. The future of cannabis retail has arrived, and we are honored to be a part of it.

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