South Dakota natives and best buds, Adam Jorgensen and B.J. Olson, partnered with Unity Rd. to open the first non-tribal, licensed medical cannabis dispensary in South Dakota. With a combined 40-plus years of experience in wireless technology, retail and business entrepreneurship, the lifelong friends were inspired to open their own dispensary after witnessing the power of medical cannabis first-hand.

The legal cannabis industry has been riddled with complicated rules and regulations since its inception, but a new approach to the industry is aimed at streamlining the process. Justin Livingston, Vice President of Franchise Development for Unity Rd., has played an integral role in developing the franchise system responsible for easing the barrier of entry into the cannabis industry.  

We sat down with Nate Wetzel to discuss his interest in the growing cannabis industry and why he and his father, Bruce, chose Unity Rd. to help drive his success in the industry.

As the cannabis industry evolves and improves, there are many amazing, strong women paving the path and setting best practices across all business functions.  

Fay Powell, Director of Education and Training for Unity Rd. and Item 9 Labs, has made it her mission to ensure that patients and consumers are able to receive a high level of knowledge from those working in the cannabis industry to select the products that best fit their needs and lifestyles.

Cannabis is a plant that has been utilized for thousands of years, but the practices of regulated growing are still fairly new. Cory Carter, Vice President of Cultivation for Unity Rd., evaluates suppliers for Unity Rd. franchise partners. He uses his background as an accomplished, large scale grower of both cannabis and other plants to usher in a level of knowledge that has been lacking in the legal cannabis space.

Most of us had bikes growing up. They’re the first real taste of freedom kids get that opens the world. The first thing you own that gets you from point A to B. They take you down questionable hills at probably-too-fast speeds and get you across town to your friend’s house. Queen wrote a song about them—not scooters or roller blades or skateboards, but bikes.